A bachelor-level course in strategy - or an equivalent knowledge of main strategy topics - is strongly advised. In particular, students would benefit from reading a basic strategy handbook such as Grant, R. (2010), “Contemporary strategy analysis”, Wiley. Suggested topics to be read in advance are:
1. The concept of strategy (introduction);
2. Industry Analysis (chapter 3)
; 3. Analyzing resources and capabilities (chapters 5 and 6)
; 4. The nature and sources of competitive advantage (chapters 8, 9, 10).