This course is an introduction to the conceptions of digital management for students on the Bachelor's Degree Program in Digital Management. It focuses on an overview of relevant organizational, strategic, and competitive approaches and some digital technologies applied to the business world.
The digital economy is disrupting interaction within value chains, creating additional spaces for competition and innovative ecosystems. With social media networking, mobility, big data and cloud computing, smart manufacturing, we are witnessing the birth of new digital organizations. The management of these new organizations through past theoretical lenses and tools can create disorder and inefficiency.
Digital organizations, like Uber and Facebook, are typically fast-growing companies, with low capital investment, few employees, and high financial results. They perform with different operational, economic, and financial goals, where continuous innovation is a pervasive practice. Cooperation, trust, augmented rationality, democracy are the new building blocks for these companies. Today, we need to frame the attributes, concepts, and practices exhibited by digital organizations to enrich management studies and successfully approach this new competitive landscape.
In this vein, lectures will explore performance and its representation in a digital organization, economics, and financial tools for digital organizations, information and decision-making process in a trusted and cooperative environment, new mechanisms of governance, the competitive and economic environment, dimensions, and boundaries design in a digital setting, internal workspace and digital network choices.
We carefully examined the design and operations of digital organizations and implementing digital technologies within this course. The course will explain how to design and manage a digital workspace. Further, we analyze the boundaries of a digital organization and its (changed) relations in the value chain. Therefore, we investigate how competition changes in the digital era and how organizations react to this process.
Managers of digital firms will face unique challenges linked to human-technology interaction now and in the future. This course will provide an introduction for an excellent qualification of this manager or entrepreneurs. We provide a set of methods to meet the goals and challenges of building a digital organization.