INTERNATIONAL MARKETING

Academic year
2023/2024 Syllabus of previous years
Official course title
MARKETING INTERNAZIONALE
Course code
ET3008 (AF:400446 AR:216676)
Modality
Blended (on campus and online classes)
ECTS credits
6
Subdivision
Surnames Lb-Z
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
2
Where
TREVISO
Moodle
Go to Moodle page
Markets change and this means knowing how to analyze changes and adapt marketing to new scenarios with new strategies. The course aims to provide a basic knowledge of marketing both theoretical and applicative, with particular attention to international contexts. The main contents include strategic innovation, consumer behavior, marketing mix and its evolution, marketing strategies, the impact of digital technologies, segmentation and targeting of demand, positioning and differentiation of supply.
Knowledge of marketing tools and their application in international scenarios. Analysis of cross-cultural influences on marketing strategies through case studies and testimonials.
Check for pre-requisites in own study plan
1. Introduction to marketing
2. Marketing in the new international context
3. Marketing and megatrends: sustainability and digitization
4. The management of the product system
5. Price management
6. Communication in international markets
7. Distribution as a competitive variable
8. The consumer between decision and action
9. An unconventional approach to marketing
Readings will be communicated in class
Written exam (15 multiple choice questions) with the possibility to integrate the grade with groupworks
Traditional lectures plus lab activities with groupworks
written

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 3: good health and well-being
Goal 4: quality education
Definitive programme.
Last update of the programme: 15/06/2023