BUSINESS ECONOMICS FOR CULTURAL ORGANIZATION

The course is complementary/integrative and contributes to training in the field of economics and management with particular reference to cultural institutions (private, public, and non-profit), as it provides the basic concepts and language useful for interpreting business and managerial phenomena, understanding the role and characteristics of companies in their various configurations, and describing operational activities. A specific part of the course is dedicated to the analysis of cultural organizations, using the methodology and tools of business economics and management.

1 KNOWLEDGE AND UNDERSTANDING
Students will learn and be able to understand:
- the role of companies in economic activity;
- the relationship between economic phenomena and business phenomena;
- the types of companies and their main characteristics;
- the main activities carried out by companies and within companies;
- the relationship between business activities and economic efficiency;
- methods for analyzing and representing economic efficiency.
2 ABILITY TO APPLY KNOWLEDGE ACQUIRED IN THE FIELD OF CULTURAL INSTITUTIONS
- interpret the real economic phenomena of cultural institutions in light of business economics concepts and models;
- understand the essential characteristics of companies operating in the cultural context, beyond their different natures.

As this is an introductory course to Business Management and Accounting, no specific prior knowledge is required. The course however favourably welcomes students with a critical approach and with initiative, as well as the willingness to actively participate to the group work (strongly recommended) and to class discussions with constructive questions and comments that may benefit all participants.

People, economic activity, business economics
Types of institutions and companies
Institutional structure and corporate identity
Analysis of the external environment
Business strategy and strategic innovation
The business system and organizational model
Evaluation and representation of economic efficiency
Analysis of governance, strategies, and performance in non-profit organizations operating in the cultural sector
Cultural organizations from a sustainability perspective

C. Bagnoli (a cura di), Economia Aziendale tra tradizione e innovazione, 2019, Giuffré Francis Lefebvre, Capitoli 1, 2, 3, 4 ,5, 7, 8

The exam consists of a written test with 16 closed-ended questions (multiple choice or true/false).
There is no penalty for unanswered or incorrect answers.
The written test lasts 30 minutes.

written

30L: excellent knowledge of the topics covered, excellent communication skills, ability to independently and critically rework the course topics
26-30: excellent knowledge of the topics covered, effective presentation, ability to apply notions and concepts to the discussion of real situations
22-25: good knowledge of the topics covered, well-organized and effective presentation
18-21: sufficient knowledge of the topics covered in the program, adequate mastery of technical vocabulary, incomplete and confused presentation

The course includes lectures during which theoretical aspects are explained and examples are provided, including through the illustration and discussion of business cases in a cultural context.

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development