Marketing and Communication [EMR7-2626]
Enrolled in a.y. 2026/2027

Type of activities Description  
Basic [A] Builds the fundamental cultural foundation upon which your specific training is developed  
Core educational activities [B] Defines your educational path's specific and distinctive profile  
Interdisciplinary [C] Complements and broadens your core and specialisation training with supplementary knowledge  
Decided by individual student [D] Activities you can choose freely, provided they are consistent with your academic path. These may include: exams offered by your degree programme, exams from other degree programmes, including those from different disciplines, internship or traineeship activities  
Final examination or foreign language knowledge [E] it marks the completion of your academic programme. It is a crucial formative moment that integrates and applies the skills and knowledge you have acquired with your studies  
Other [F] Includes educational activities aimed at acquiring: additional language skills, IT and interpersonal skills, training and orientation internships, which are essential for facilitating your entry into the job market  

Type of educational activity: Core educational activities [B]
ECTS partial Code Reference sector Year COURSE ECTS course

30

 EM7044 ECON‑07/A 1 BRANDING AND COMMUNICATION 12
EM7053 ECON‑07/A 1 DESIGN THINKING, INNOVATIONS AND MARKETING STRATEGIES 12
EM7039 ECON‑07/A 1 RETAIL AND CHANNEL MANAGEMENT 6

6

 EM7045 ECON‑07/A 1 CONSUMER BEHAVIOUR IN THE AGE OF SUSTAINABILITY 6
EM1712 ECON‑07/A 1 MARKETING AND CONSUMER BEHAVIOUR 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7048 ECON‑04/A 2 MARKET DYNAMICS AND NETWORK 6

6

 EM1805 STEC‑01/B 2 GLOBAL BUSINESS HISTORY 6
EM7031 STEC‑01/B 1 HISTORY OF BRANDING 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7040 MATH‑06/A 1 MARKETING ANALYTICS 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7054 GIUR‑02/A 1 TRADEMARK AND PATENT LAW 6
Type of educational activity: Interdisciplinary [C]
ECTS partial Code Reference sector Year COURSE ECTS course

6

 EM7046 STAT‑01/A 1 STATISTICS FOR MARKETING 6

12

 EM1716 ECON‑07/A 2 BRAND AND LUXURY MANAGEMENT 12
EM7047 STAT‑03/B 2 DATA-DRIVEN DIGITAL MARKETING LAB 12

6

 EM7049 AGRI‑01/A 1 FOOD MARKETING 6
EM6074 ECON‑07/A 1 DIGITAL ENTREPRENEURSHIP: SOCIAL IMPACT AND SUSTAINABILITY 6
EM1308 ECON‑08/A 1 LEADERSHIP 6
EM7050 ECON‑07/A 2 INTERNATIONAL MARKETING 6
EM7051 ECON‑07/A 2 NEW TECHNOLOGIES FOR MARKETING: ARTIFICIAL INTELLIGENCE 6
EM7052 ECON‑07/A 2 TRANSITION MANAGEMENT: DESIGN, STRATEGY AND COMMUNICATION 6
Type of educational activity: Decided by individual student [D]

The elective ECTS can be chosen among the following: (1) courses of the clusters that have not been previously chosen; (2) elective courses offered by VSM; (3) courses of the economic area of Ca' Foscari University. More details can be found on the frequency plan.

Type of educational activity: Final examination or foreign language knowledge [E]
ECTS partial Code Reference sector Year COURSE ECTS course

15

 EM0026 PROFIN_S 2 THESIS 15
Type of educational activity: Other [F]
ECTS partial Code Reference sector Year COURSE ECTS course

BloccoA

EM0109 NN INTERNSHIP 9

Blocco B

 EMM000 NN 2 MICROCREDENTIAL 3
EM0106 NN INTERNSHIP 6