Presentation

Level:

Master's Degree

Degree Classification:

LM-77 R (Management)

Venue:

Venice

Language:

Italian

Attendance:

Not compulsory

Duration:

2 years

ECTS/CFU:

120 credits

Admission:

Limited

International:

Programme with Double or Joint Degrees

How to enrol

If you are enrolling with a qualification obtained in Italy, follow the procedure described on the page:

Admission and enrolment

If you are enrolling with a qualification obtained abroad, follow the procedure described on the page:

Admission and enrolment with an international qualification

Why choose this programme

1

thanks to its comprehensive and multidisciplinary approach, this degree provides a global understanding of marketing tools, integrating business, economic, quantitative, and legal skills to tackle marketing challenges in both national and international contexts

2

classroom learning is enhanced through workshops, labs, and corporate internships, enabling students to apply their knowledge in real-world marketing and communication environments

3

the programme is built on an active and engaging learning approach, with a strong emphasis on direct interaction with professionals and institutions, ensuring a practical and up-to-date education

Overview After graduation Where Contacts

Overview

The Marketing Management degree programme offers a comprehensive and innovative education, combining marketing strategies with the latest communication techniques. With courses in Italian and English, this programme prepares you to tackle the challenges of an increasingly global market.

This programme aims to provide robust training that integrates solid and in-depth expertise in various areas of marketing with skills related to strategy, the ability to understand market dynamics, and the quantitative techniques needed for decision-making. The teaching method is highly hands-on, ensuring a strong connection with the business world through real projects, workshops, internships, and guest lectures from industry professionals and executives.

Thanks to a network of collaborations with companies and institutions, the programme enables you to acquire concrete tools to successfully enter the job market, whether in corporate roles or as an independent professional

The degree opens the door to a wide range of career opportunities in marketing, starting as a market analyst or a collaborator in strategic teams, and then progress to specialist and managerial roles in areas such as product, category, brand, communication, export, and digital marketing.

Alternatively, you can enter the field of communication and consulting agencies, with opportunities for growth in specialised and managerial roles in various areas such as digital marketing, social media, content management, branding, as well as key account management and strategic planning.

Opinions

Francesca Checchinato

Francesca Checchinato

Programme coordinator

“The Master’s Degree Programme in Marketing Management emphasises defining the value proposition and effectively communicating it to target markets. We provide innovative education that combines a strong conceptual foundation with laboratories focused on emerging digital challenges and data analysis. Courses delivered in English and exchange programmes with international universities further strengthen a vital global perspective.”

International network, experience abroad and employment

You can apply to spend part of your curriculum abroad by participating in international programmes organised in collaboration with one or more partner universities and leading to a Double Degree or a Joint Degree.
Current Double Degrees:

Ca' Foscari has over 1,500 partnerships with international institutions, including programmes like Erasmus+ and Overseas, enabling students to study and intern abroad.

Ca' Foscari's Career Service guides you into the world of work with advice services, CV support, meetings with institutions and companies, and the search for and setup of training internships in Italy and abroad.

 

What you will study
Study plans for the academic year 2026/2027

Marketing management [EMR7-2626]

After graduation

you can work as a manager in marketing and digital marketing, in areas such as product, brand, category, communication, sales, key account and trade marketing

you can become a market analyst, focusing on consumer behaviour, segmentation, positioning and competitive dynamics

you can also work as a consultant or collaborate with agencies in the fields of marketing, digital marketing, communication and public relations

Where

Venice School of Management
San Giobbe, Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)

Contacts

Economics Campus

ADiSS - Economics Campus
‌ San Giobbe [ITA], Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)

Campus services: campus.economico@unive.it
Economic area internships: stage.areaeconomica@unive.it

Services for students and appointment reservation

Degree programme website (permalink): www.unive.it/degree/emr7