Andreas HINTERHUBER

28/09/2026

Office hours for Oct are Monday, 10:30-12:30 in the office and also via google meet (link below). Pls book a timeslot on the xls sheet

https://docs.google.com/spreadsheets/d/1Z8nooWjVBa5Rd2VPlJOpS-EVO5_oYEzSyL-Rpuu_94A/edit?usp=sharing

Video call link: https://meet.google.com/wnd-auek-mxh
Or dial: ‪(IT) +39 02 3046 1856‬ PIN: ‪109 035 906‬#
More phone numbers: https://tel.meet/wnd-auek-mxh?pin=8332037993813

Orario di ricevimento per il mese di ott è lunedì, 10:30-12:30 nello studio ed anche su google meet. Vi prego di prenotarVi nel xls 

https://docs.google.com/spreadsheets/d/1Z8nooWjVBa5Rd2VPlJOpS-EVO5_oYEzSyL-Rpuu_94A/edit?usp=sharing

Video call link: https://meet.google.com/wnd-auek-mxh
Or dial: ‪(IT) +39 02 3046 1856‬ PIN: ‪109 035 906‬#

28/09/2026

Below the link to books and articles for preparing your master thesis. Articles and books are required reading for all master thesis students: 

https://drive.google.com/drive/folders/1bdPhBIEYMS-NeM0FFCSczVhNRwn6pQ5G?usp=sharing

Note: access to google drive only after login from Ca Foscari account; all articles and books are for exclusive personal use of master thesis students. 

No sharing, uploading, posting, or further distribution!!

28/09/2026

(Italian below)

Attendance of the "Research methods seminar" is mandatory for all master thesis students. I offer the seminar 3 times per year (February, May, September). The next seminar is planned for Sept and is thus relevant for all students intending to graduate in the spring session. Please consult this webpage for information on the exact date of the seminar. In the meantime, all prospective master thesis students are invited to work through the material uploaded on the google drive (books and papers on research methods). 

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La partecipazione al seminario "Metodi di ricerca" è obbligatoria per tutti i studenti in tesi magistrale. Il docente offre il seminario 3 volte all'anno (feb, maggio, sett). Il prossimo seminario è previsto per sett ed è dunque destinato a tutti i studenti che intendono laurearsi nella sessione primaverile. Il seminario è in inglese. Si prega di consultare questa pagina per aggiornamenti su data precisa del seminario. Nel mentre, Vi invito a lavorare sul materiale caricato sul google drive (libri ed articoli su metodi di ricerca). 

28/09/2026

versione italiana sotto

Dear bachelor thesis students

below some very basic information on  the structure of the bachelor thesis. Typically, a bachelor thesis will have 3-4 chapters

1: intro, problem statement, research objectives

2: lit review = critical and systematic summary of the main scientific studies published on the topic of your thesis. Target should be to analyze between 30-50 papers. 

Note: please buikld your articles (keyword search) exclusively from the 5 databases accessible via BEC Banche dati: Sistema Bibliotecario di Ateneo (unive.it)

Business Source, Sciencedirect, Wiley, Springer, SAGE. 

Once you have identified potential articles, pls verify that the journal (in which your identified article is published) is listed in the ABS AJG 2024 ranking (searchable version below). The rule is very simple: If not listed, ignore. 

ABS Journal Ranking 2024

For the literature review, please follow the guidelines in the article below: 

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339 (attached). 

Please produce a flowchart for the literature review, following the following example (attached): Khizar, H. M. U., Iqbal, M. J., Khalid, J., & Adomako, S. (2022). Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda. Journal of Business Research, 142, 718-743. The flowchart is in Figure 2 (page 722)

Do NOT read and cite any other articles (there are too many junk papers published in apparently scientific journals, none of which are indexed in the databases above).

Reading textbooks may be necessary, citing them typically not since you will need to go back to the original article in any event. 

Please focus primarily on the following journals:

For marketing

• Journal of Consumer Psychology
• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• Marketing Science
• International Journal of Research in Marketing
• Journal of Retailing
• European Journal of Marketing
• Industrial Marketing Management
• Journal of Business Research
• International Marketing Review
• Journal of Advertising
• Journal of Advertising Research
• Journal of Interactive Marketing
• Journal of International Marketing
• Journal of Public Policy and Marketing
• Marketing Letters
• Marketing Theory
• Psychology and Marketing
• Quantitative Marketing and Economics
• Academy of Marketing Science Review
• Advances in Consumer Research
• Consumption Markets and Culture
• Electronic Markets
• International Journal of Advertising
• International Journal of Consumer Studies
• International Journal of Market Research
• International Journal of Retail and Distribution Management
• Journal of Brand Management
• Journal of Business and Industrial Marketing
• Journal of Business-to-Business Marketing
• Journal of Consumer Affairs
• Journal of Consumer Behaviour
• Journal of Macromarketing
• Journal of Marketing Management
• Journal of Marketing Theory and Practice
• Journal of Personal Selling and Sales Management
• Journal of Retailing and Consumer Services
• Journal of Services Marketing
• Journal of Strategic Marketing
• Qualitative Market Research
• Journal of Revenue and Pricing Management

For operations management/sustainability research

• Journal of Operations Management (JOM)
• Manufacturing & Service Operations Management (MSOM)
• Production and Operations Management (POM)
• International Journal of Operations & Production Management (IJOPM)
• Journal of Purchasing and Supply Management (JPSM)
• Operations Research (OR)
• Journal of Supply Chain Management (JSCM)
• Supply Chain Management (SCM)
• International Journal of Production Economics (IJPE)
• International Journal of Production Research (IJPR)
• European Journal of Operational Research (EJOR)
• Journal of Business Logistics (JBL)
• Journal of Cleaner Production (JCP)

3: optional: case study

4: summary, conclusions, key findings

Citations: APA (7th ed); I would recommend using a program to manage references (e.g. EndNotes, Mendeley, or others) - this faciliates keeping an orderly References section

Length: ca 40-80 pp. Shorter may be better. 

Formatting: see formating guidelines of international journals (e.g. Industrial Marketing Management, Journal of Business Research). 

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Avviso per la tesi di laurea triennale

di seguito alcune informazioni molto basilari sulla struttura della tesi di laurea. In genere, una tesi di laurea avrà 3-4 capitoli

1: introduzione, formulazione del problema, obiettivi della ricerca

2: lit review = analisi critica e sistematica dei principali studi scientifici pubblicati sull'argomento della tesi. L'obiettivo dovrebbe essere quello di analizzare tra 30-50 articoli scientifici. 

Nota: identificre articoli rilevanti (ricerca per parola chiave) esclusivamente nei 5 database accessibili tramite BEC Banche dati: Sistema Bibliotecario di Ateneo (unive.it)

Business Source, Sciencedirect, Wiley, Springer, SAGE.

Una volta individuati i potenziali articoli, Vi prego di verificare che la rivista in cui l’articolo individuato è stato pubblicato sia presente nel ranking ABS AJG 2024, versione consultabile qui sotto. La regola è molto semplice: se non è presente nel ranking, ignorare.

ABS Journal Ranking 2024

Per la review della letterature, seguire le indicazioni nel articolo seguente: 

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. (pdf allegato)

Prego produrre un flowchart della literature review, seguendo (attached): Khizar, H. M. U., Iqbal, M. J., Khalid, J., & Adomako, S. (2022). Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda. Journal of Business Research, 142, 718-743. Il flowchart è la Figura 2 (pag 722)

NON leggere e citare altri articoli (ci sono troppi junk paper pubblicati su riviste apparentemente scientifiche, nessuno delle quale è indicizzato nei database di cui sopra).

Potrebbe essere necessario leggere libri di testo, ma fonte principale di una tesi sono articoli scentifici in riviste. 

Focus sulle seguenti riviste

For marketing

• Journal of Consumer Psychology
• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• Marketing Science
• International Journal of Research in Marketing
• Journal of Retailing
• European Journal of Marketing
• Industrial Marketing Management
• Journal of Business Research
• International Marketing Review
• Journal of Advertising
• Journal of Advertising Research
• Journal of Interactive Marketing
• Journal of International Marketing
• Journal of Public Policy and Marketing
• Marketing Letters
• Marketing Theory
• Psychology and Marketing
• Quantitative Marketing and Economics
• Academy of Marketing Science Review
• Advances in Consumer Research
• Consumption Markets and Culture
• Electronic Markets
• International Journal of Advertising
• International Journal of Consumer Studies
• International Journal of Market Research
• International Journal of Retail and Distribution Management
• Journal of Brand Management
• Journal of Business and Industrial Marketing
• Journal of Business-to-Business Marketing
• Journal of Consumer Affairs
• Journal of Consumer Behaviour
• Journal of Macromarketing
• Journal of Marketing Management
• Journal of Marketing Theory and Practice
• Journal of Personal Selling and Sales Management
• Journal of Retailing and Consumer Services
• Journal of Services Marketing
• Journal of Strategic Marketing
• Qualitative Market Research
• Journal of Revenue and Pricing Management

For operations management/sustainability research

• Journal of Operations Management (JOM)
• Manufacturing & Service Operations Management (MSOM)
• Production and Operations Management (POM)
• International Journal of Operations & Production Management (IJOPM)
• Journal of Purchasing and Supply Management (JPSM)
• Operations Research (OR)
• Journal of Supply Chain Management (JSCM)
• Supply Chain Management (SCM)
• International Journal of Production Economics (IJPE)
• International Journal of Production Research (IJPR)
• European Journal of Operational Research (EJOR)
• Journal of Business Logistics (JBL)
• Journal of Cleaner Production (JCP)

3: facoltativo: studio di caso

4: riepilogo, conclusioni, principali risultati

Citazioni: APA (7a ed.), Vi consiglio di utilizzare un programma per le citazioni (p.e. EndNotes, Mendeley o altri)

Lunghezza: circa 40-80 pp. Più breve non è uno svantaggio. 

Formattazione: vedere le linee guida sulla formazione delle riviste internazionali (ad es. Industrial Marketing Management, Journal of Business Research). 

• Snyder (JBR) (pdf)
• Flowchart systematic lit review (Fig 2) - page 722 (pdf)

28/09/2026

Dear students

I welcome master thesis proposals in the area of pricing, willingness to pay for sustainability, WTP for innovations, psychological aspects of pricing, B2B pricing and the role of AI in pricing/marketing decisions.  

In this broad domain, pls feel free to propose a specific topic. Specific topics that can be investigated in a master thesis are: 

- WTP for sustainable Made in Italy: research method quant (PLS-SEM)

- WTP for sustainable transportation: research method quant (PLS-SEM) 

Pls feel free to contact me via e-mail to discuss further. 

Andreas Hinterhuber

28/09/2026

Dear students

Table 1 and Table 2 are mandatory for all master thesises. 

Table 1: comprehensive overview of the literature

Table 2: positioning of own study

Attached several examples that can help to produce the relevant table 2 for your own thesis. The references are: 

Homburg, C., Boehler, S., & Hohenberg, S. (2020). Organizing for cross-selling: Do it right, or not at all. International Journal of Research in Marketing, 37(1), 56-73.

Hengstebeck, B. B., Kassemeier, R., & Wieseke, J. (2022). What comprises a successful key account manager? Differences in the drivers of sales performance between key account managers and regular salespeople. Industrial Marketing Management, 106, 392-404.

• Table 1 from Homburg et al (2020) (pdf)
• Appendix A from Hengstebeck et al (2022) (pdf)