BUSINESS ECONOMICS AND MANAGEMENT

Academic year
2021/2022 Syllabus of previous years
Official course title
ECONOMIA E GESTIONE DELLE IMPRESE
Course code
ET0069 (AF:337424 AR:178548)
Modality
On campus classes
ECTS credits
6
Subdivision
Surnames Lb-Z
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
1st Term
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
This course is one of the basic courses common to the degree in Economics, and is aimed at providing students an overview on the firm and the key issues related to its management. After an introduction on the methodological foundations and the context of modern firms, the course focuses on the analysis of the environment in which the firm operates, on the analysis of the firm’s competitive advantage, and on the firm’s business and corporate strategies.
After completing the course, students will understand which are the main business functions, which are the main characteristics of a firm’s environment, and what strategies the firm can implement to grow within this environment.
For prerequisites, students should refer to their study plan.
1. Companies and the competitive environment
2. Strategic management
3. Business models
4. Growth strategies
5. Marketing
6. Innovation
Economia e Gestione delle Imprese, Create McGraw-Hill Education (ISBN:9781307694611), 2021, chapters 1 - 6
+ slides (moodle)

1. Il sistema impresa e l’ambiente competitivo
2. La gestione strategica
3. Il business model
4. Le strategie di crescita
5. Il marketing
6. L’innovazione tecnologica e il vantaggio competitivo
Final written exam (book & slides)
Lectures, discussion of case studies, guest lectures from executives.
written
Definitive programme.
Last update of the programme: 04/08/2021