AGRIBUSINESS AND TOURISM

The course contributes to the educational objectives of the Tourism Economics curriculum, which aims at providing students with the necessary skills to be able to correctly interpret trends in global tourism markets and understand the complexity and the transversality of the tourism industry.
Considering the evolution of consumer behavior, the aim of this course is to investigate the potential for linking tourism and agriculture.
Moreover, the course will interpret agri-food tourism and its different components. It will also propose some tools for the analysis and valorization of the product and its territory.

1. Knowledge and understanding
- ability to know the Mediterranean food traditions
- ability to know the tools for the enhancement of typical agri-food products
- ability to know the economic and management aspects of food and wine tourism

2. Applying knowledge and understanding
- ability to be able to elaborate a strategic plan of valorization for a typical product
- ability to build and manage a tourism product focused on a typical food

3. Making judgements
- ability to evaluate marketing plans for typical products
- ability to identify how to set up a development plan correctly for an agri-food company that operates in the tourism sector

It is necessary to have already learnt the basic concepts of tourism economics and policy and of tourism management and marketing

1. Evaluation of food consumption models
2. Typical agri-food products and food territory links
3. Strategies and tools for the valorization of typical agri-food products
4. Wine and food as tourist attractions
5. Characteristics of the demand and supply for wine and agri-food tourism

ARSIA (2006), "Guida per la valorizzazione dei prodotti agroalimentari tipici. Concetti, metodi e strumenti", disponibile on-line.
Croce E. e Perri G. (2010), "Turismo enogastronomico. Progettare, gestire, vivere l'integrazione tra cibo, viaggio, territorio", FrancoAngeli, Milano.

Additional references will be suggested during the course.

The exam will be written and consists of five open-ended questions

lecture, case studies and guest speakers

Italian

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support
services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development