TOURISM MANAGEMENT AND MARKETING

Academic year
2018/2019 Syllabus of previous years
Official course title
GESTIONE E MARKETING DELLE AZIENDE TURISTICHE
Course code
ET0072 (AF:253131 AR:147050)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
1st Term
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
The course aims at providing some basic knowledge about the tourism industry, defining its players and their relationships. The main goal of the course is to provide analytical and management tools useful to understand competitive dynamics and to define marketing strategies.
Programme:

1. Tourism demand
2. Tourism product
3. Service Managemet
4. Market segmentation
5. Positioning and pricing
6. Distribution
7. Accomodation
8. Arlines industry
9 Tour operators
Rispoli M., Tamma M. (1996) Le imprese alberghiere nell'industria dei viaggi e del turismo. Ed. Cedam, Padova [capp. 1,2, (pp. 3-57)]

Tamma M. [2003], La produzione dei servizi. In: G. Volpato (a cura di) "La gestione d'impresa" - Volume primo. Ed. Cedam, Padova

Della Corte, V. (2009) Inprese e sistemi turistici: Il management. Egea, Milano [capp. 3 (pp.54-81); 4 (pp. 95-126); 5 (pp. 134-172, esclusi i paragrafi 5.5.3, 5.6.2 e 5.6.3)]

Other reference materials will also be made available during lessons. See in the course page in the website: materiali I.S.A: --> Materiali per Lezioni -->"Gestione e Marketing delle Aziende Turistiche 2017-18".
The exam is written, an additional oral examination may occur depending on the grade of the written exam.
Written exam will be organized in open questions
Lectures
Italian
written and oral
This programme is provisional and there could still be changes in its contents.
Last update of the programme: 25/05/2018