MANAGEMENT IN ASIAN MARKETS

The course is one of the core educational activities of the degree programme in Languages, Economics and Institutions of Asia and North Africa - Language and Management to China that allow students to acquire competences in social sciences, and particularly to gain knowledge of and understand the nature of international management activities.
The objectives of the course are:
- gaining knowledge of concepts and theories of international management,
- understanding tools and models that allow to interpret and critically analyze the opportunities and challenges arising from operating across a firm's national borders,
- developing the ability to apply such knowledge, tools and models to the analysis and resolution of concrete problems in the field of international management.

Attendance and active participation to the three formative activities proposed by the course (taught classes, teamworks, management guest lectures) coupled with systematic individual study will allow students to achieve the following learning outcomes:
1. Knowledge and understanding
1.1 Knowledge and understanding of the different theoretical approaches to the study of the international competitive context
1.2 Knowledge and understanding of tools and models for the interpretation of the opportunities and challenges facing contemporary firms that operate in international markets
1.3 Knowledge and understanding of the different strategic options available to firms willing to enter international markets and expand their international presence
2. Ability to apply knowledge and understanding
2.1 Ability to apply the different theoretical approaches to the analysis of the international competitive context
2.2 Ability to apply models and tools to interpret the relevance of challenges and opportunities that firms face when operating in international markets
3. Judgement
3.1 Ability to determine which theoretical approaches, tools and models are more appropriate to effectively evaluate the opportunities and challenges facing contemporary firms that operate in international markets, in relation to the economic, social, institutional, and technological specificities of the different foreign markets in which they operate
3.2 Ability to critically evaluate the most suitable strategic paths to internationalization, given the economic, social, institutional, and technological specificities of the different foreign markets in which they operate

Knowledge of basic strategy and management concepts, including knowledge of the nature and activities of the firm's business functions, will be taken for granted.

The course will cover the following topics:

- Globalization of markets
- The analysis of the international competitive environment
- Global competition and its implications
- Principles of international strategy
- Foreign country choice
- Foreign entry modes
- The internationalization process
- The management of the multinational firm

Global Strategic Management
Philippe Lasserre
Edition 3rd edition
ISBN 9780230293816
Publication Date June 2012
Formats Paperback Ebook (PDF)
Publisher Palgrave Macmillan

Chapters:
1 - Globalization of markets and competition
4 - Global Strategic Alliances
5 - Global Mergers and Acquisitions
6 - Assessing Country Attractiveness
7 - Entry Strategies
14 - Emerging Global Players
15 - The Social Responsibility of the Global Firm

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Optional text:

Innovation and the Multinational Firm. Perspectives on Foreign Subsidiaries and Host Locations.
Alessandra Perri
ISBN: 978-1-137-55543-4
2015
Palgrave Macmillan UK

Learning achievements are assessed through a written test composed of 10 multiple-choice questions (to be submitted in 25 minutes). Questions will verify the knowledge of the theoretical concepts and models presented in the course, the ability to apply it to real-world examples, and the critical understanding of such concepts. For students attending the course, the grade of the written test is complemented by extra-points (max. 2) earned during classroom activities.

The course teaching method is based on the combination of frontally-taught classes, teamworks, and practitioner guest lectures.
Teamworks require students to analyze real-world case studies dealing with some of the most important theoretical topics covered in the course, to collaborate to solve strategic problems proposed by the instructor, and to discuss possible solutions in the classroom, with the aim to develop competences in the application of models, tools and theoretical approaches to real-world business cases, and to build up capabilities in the critical evaluation of different strategic paths to internationalization.
Practitioner guest lectures allow to put into contexts tools and theoretical models by leveraging the speakers' direct experience in the strategic management of real-world firms.

English

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support
services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

written

This subject deals with topics related to the macro-area "Poverty and inequalities" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development