STRATEGY PLANNING AND CONTROL SYSTEM - 1

The course aims to explore the theme of Strategic Change especially through the study of business cases. In particular, it will deepen the process of (Meaningfull) Strategic Innovation stressing the importance of accepting Paradoxical perspectives as simultaneously contrasting but still acceptable.

- Know the most advanced conceptual frameworks emerged in the field of business strategy;
- Possess knowledge related to the implications of uncertainty on strategizing.
- Apply the fundamental theoretical constructs in the field of business strategy to different situations;
- Know how to formulate hypotheses and judgement on the effectiveness of different strategic alternatives;

Business administration, budget and business planning

1. Strategy evolution
2. (Meaningful) Strategy innovation
3. Business model canvas
3. (Meaningful) Strategy fit
5. Strategy innovation case study

Slides by the teacher & Transcriptions made by astudent.
Suggested readings:
- H. Mintzberg, B. Ahlstrand, J. Lampel (2009), Strategy Safari: The complete guide through the wilds of strategic management. Pearson Education
- B. De Wit, R. Meyer (2010), Strategy synthesis: resolving strategy paradoxes to create competitive advantage, International Thomson Business Press
- G. Johnson, K. Scholes, R. Whittington (2008), Exploring corporate strategy. Prentice Hall
- W. C. Kim, R. Mauborgne (2005), Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press
- R. Verganti (2009), Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press
- L. Keeley, R. Pikkel, B. Quinn, H. Walters (2013), Ten Types of Innovation, Wiley & Sons
- A. Osterwalder, Y. Pigneur (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley & Sons
- A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith (2014), Value proposition design. Wiley & Sons
- Example of individual paper

The exam is based on an individual project work + a team project work or, alternatively, a written exam.
With reference to the individual project work (10pts), students should analyse the mission/vision, business strategy and business model of a international business enterprise (e.g. Ikea) that will be assigned by the teacher, write a report about this business case.
With reference to the team project work (15pts), students should formulate a new mission/vision, business strategy and business model for a national business enterprise (e.g. Gruppo Pam/Panorama) to solve a real problem that will be presented in class by the teacher.
With reference to the written exam (15pts), students will answer to 3 open questions.

Conventional + Case studies discussion

English

written and oral

This subject deals with topics related to the macro-area "Poverty and inequalities" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development