BUSINESS ECONOMICS FOR CULTURAL ORGANIZATION

Educational goals

• The course introduces students to all disciplines that deal with the management of companies by presenting the theoretical elements and models that can be applied to cultural entities

• It is therefore proposed to provide the concepts and the basic language of the economic analysis of the related decision processes.

At the end of the course the student will have a clear awareness of the types of existing companies. It will be able to identify the characters of a non-business organization, to read the contents of its management, to appreciate its reports; to measure its efficiency and effectiveness; to know what it means to plan the activity and verify the results with particular regard to a Museum organization; to frame the whole in a territorial context and especially in places of a smart city.

The course has considerable cultural and conceptual aspects regarding cultural institutions and their activities, within a framework that is not only national.
The evolution that the sector has received in recent years and the new structuring of Mibac require the knowledge of cognitive and application forms of business methodologies that the teacher re-establishes by offering the basics of interpretation even to those who are naive with knowledge of the functioning of a company . Logical-quantitative comprehension skills are needed: it may be useful to have already dealt with economic / accounting problems in previous academic years, even if this is not indispensable.

Course content

General part
Business and non business organizations
The economic subject of the organization
Investment and financing
Decision processes
Capital, revenues, costs, value
Identification of cultural institutions
The organizational configuration
Spending less, Spending well, Spending wisely
Evaluative efficiency
The total economic value
The methods of detection and measurement

Special part
Designing in cultural organizations
The Museum
Institutional information
Decision dynamics
Management methods
Objectives, and drivers for reading the results
Perspectives of the cultural sector in smart cities

Reference texts
•E. Santesso (editing by) Lezioni di Economia Aziendale, Giuffré, ultima edizione

• Integrative study material on cultural and non-profit organizations (Slides and readings by the teacher)

• Written exam that deals with the following contents:
Business and Non Business Organizations: planning, value formation criteria, trade off risk/return and financial statements; efficiency and effectiveness of the museum organization; objectives and drivers for reading the results; perspectives of the cultural sector in smart cities.
Each exam application will be accompanied by a score in thirtieths.

The educational method of studying the management and economy of cultural institutions presupposes the investigation of the characteristics of the overall cultural system by introducing statistical data at different levels, the discussion of the goals to be achieved and the means to be used, the development of design methods and of appropriate production functions followed by optimization and verification criteria. The elaboration of criteria for the appreciation of the ex ante and ex post modifications of the results obtained takes place in the light of the progress of the theory and on the basis of the evolution of the rules of law and of practice.

written