BUSINESS MODEL INNOVATION

The course aims to explore the theme of business model innovation with a focus on value proposition design. ​In particular, it will deepen the proposed topics both theoretically and practically, through the presentation of real business cases with the involvement of managers and entrepreneurs of the territory. Front lessons and corporate testimonials lessons provide students with creative and effective tools to address the issue of the business model innovation and value proposition design, the knowledge learned will then be applied and tested through a real innovation project that students will have to develop working in team for the duration of the course.

- Know the most advanced conceptual frameworks emerged in the field of business model innovation;
- Possess knowledge related to the implications of uncertainty on business model innovation .
- Apply the fundamental theoretical constructs in the field of business model innovation to different situations;
- Know how to formulate hypotheses and judgement on the effectiveness of different strategic alternatives;

Business administration, Strategy planing & control systems I

1. Business model innovation
2. Value proposition design
3. Business model innovation process
4. Business model innovation toolkit

- A. Osterwalder, Y. Pigneur (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley & Sons
- A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith (2014), Value proposition design. Wiley & Sons
- IDEO, The field guide to human-centered design. Design kit.
- T. Kelley, J. Littman, T. Peters (2001), The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm.
- T. Kelley, D. Kelley (2013), Creative Confidence: Unleashing the Creative Potential Within Us All.
- T. Kelley, J. Littman 2005. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization.
- R. Verganti (2009), Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press
- W. C. Kim, R. Mauborgne (2005), Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press

Presentation of the toolkit and practical exercises, Case study discussion, lessons from managers and entrepreneurs, workshops

Presentation of the toolkit and practical exercises, Case study discussion, lessons from managers and entrepreneurs, workshops

English

written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development