Francesco CASARIN
- Position
- Full Professor
- Telephone
- 041 234 8750
-
casarin@unive.it
- Fax
- 041 234 8701
- Academic discipline
- Management [ECON-07/A]
- Website
-
https://www.unive.it/web/en/19197/people/casarin(personal record)
- Office
-
Venice School of Management
Website: https://www.unive.it/dep.management
Where: San Giobbe
Office hours
Venice – San Giobbe - Venice School of Management – C1 building – first floor – room 125.
Next receptions hours:
- Tuesday 29 september, 15:00 - 17:00
- Tuesday 6 october, 15:00 – 17:00
- Tuesday 13 october, 15:00 - 17:00
- Tuesday 20 october, 15:00 - 17:00
- Tuesday 27 october, 15.00 - 17.00
Venice - San Giobbe – Venice School of Management– C1 building – first floor – room 125. Booking is not required.
Please check if there are possible changes by clicking on “AVVISI”.
Notices
16/09/2026
Il docente propone n. 1 tesi di laurea magistrale su marketing del lusso, con case study su un'azienda del settore illuminotecnico della zona asolana.
Si richiede votazione media di partenza almeno 26/30.
Gli studenti interessati possono inviare una email direttamente al docente, anche al di fuori dei periodi previsti dalle finestre telematiche, al fine di fissare un incontro preliminare.
Teaching activity current year
Teaching activity previous years
ECONOMIA E GESTIONE DELLE ARTI E DELLE ATTIVITÀ CULTURALI [EM3]
Laurea magistrale (DM270)
MARKETING E COMUNICAZIONE [EM7]
Laurea magistrale (DM270)
ECONOMIA E GESTIONE DELLE ARTI E DELLE ATTIVITÀ CULTURALI [EMR3]
Laurea magistrale (DM270)
MARKETING MANAGEMENT [EMR7]
Laurea magistrale (DM270)
ECONOMIA AZIENDALE [ET11]
Laurea
ECONOMIA AZIENDALE [ETR11]
Laurea
Activities and research skills
- Academic discipline
- Economia e gestione delle imprese [ECON-07/A]
- Settore Scientifico Disciplinare (SSD) affine
- ORGANIZZAZIONE AZIENDALE [SECS-P/10]
- Geographic areas in which the research experience mainly applies
- Internazionale: Europa
- Known languages
-
francese
(scritto: avanzato parlato: avanzato)
inglese (scritto: intermedio parlato: intermedio)
- Participation in editorial boards of scientific journals/book series
- Mercati & Competitività (Rivista della Società Italiana di Marketing)
- Participation as referees of national and international research projects
-
Università degli Studi di Milano
- Main departmental research areas and fields
-
Area:
Azienda Linea:
Not-for-profit - Modelli e metodi
Area: Azienda Linea: Not-for-profit - politiche e gestione
Area: Azienda Linea: Settori industriali - politiche e gestione
Area: Azienda Linea: Sistema economico - risorse e strumenti
Area: Beni culturali Linea: Valorizzazione di beni culturali
Area: Discipline dello spettacolo Linea: Teatro
Area: Economia Linea: Settori industriali - politiche e gestione
Area: Economia Linea: Sistema economico - risorse e strumenti
Area: Filosofia e Scienze Sociali Linea: Ontologia
- marketing
-
- Description:
- marketing
- Keywords:
- Economics, Communication sciences
- marketing arte e cultura
-
- Keywords:
- Social sciences, Cultural studies
- ATECO code:
- [91] - attività di biblioteche, archivi, musei ed altre attività culturali
- marketing del turismo
-
- Keywords:
- Economics
- ATECO code:
- [79] - attività dei servizi delle agenzie di viaggio, dei tour operator e servizi di prenotazione e attività connesse
- Cultural products consumption
-
- SSD:
- SECS-P/08
- Data envelopment analysis (DEA) and Balanced scorecard (BSC) to measure the performance of museums
-
- SSD:
- SECS-P/08
- Other members of the research group:
-
Antonella BASSO
Stefania FUNARI
- Empirical organizational learning in performing art enterprises
-
- SSD:
- SECS-P/08
- Other members of the research group:
-
Monica CALCAGNO
- Evolving towards a Service Dominant Logic
-
- SSD:
- SECS-P/08
- Food & Beverage consumption behaviour
-
- SSD:
- SECS-P/08
- Fruizione di performing arts e beneficio artistico, una nuova dimensione sociale?
-
- SSD:
- SECS-P/08
- Other members of the research group:
-
Andrea PASTORE
- Management e nuovo realismo: il marketing tra postmoderno e nuove ontologie
-
- SSD:
- M-FIL/02
- Musei marittimi
-
- SSD:
- SECS-P/08
- Other members of the research group:
-
Elena BELLIO
Umberto ROSIN
- Omnivorous cultural consumption and the fruition of cultural products. The consumption of arts & culture and the research of the artistic benefit
-
- SSD:
- SPS/08
- Trasformazione digitale dei musei
-
- SSD:
- SECS-P/08
- Other members of the research group:
-
Elena BELLIO
Massimiliano NUCCIO
- Turismo e cultura: innovazione e sostenibilità nell'offerta delle destinazioni
-
- SSD:
- SECS-P/08
- eWOM of Museum Experiences: A Content Analysis on Museum Online Reviews
-
- SSD:
- SECS-P/08
- 24729_001473 “INDICE – INnovazioni Digitali per le Imprese Culturali e creativE”,
-
- Funding body:
- PR Veneto FESR 2021-2027 Azione 1.1.1 Sub A. DGR 729 del 26/06/2024
- Type:
- LR 1/2008 - Patrimonio storico artistico veneto nel Mediterraneo
- Role in the project:
- LD
- Starting date:
- Year: 2025 Length in months: 24
- Other members of the research group:
-
Massimiliano NUCCIO
- ARCA ADRIATICA
-
- Funding body:
- EC
- Type:
- Interreg V Italia - Croazia
- Role in the project:
- PT
- Starting date:
- Year: 2019 Length in months: 36
- Other members of the research group:
-
Carlo BELTRAME
- Cultura e consumo
-
- Funding body:
- UE
- Type:
- LLP - Erasmus
- Role in the project:
- PT
- Sito di progetto:
- www.coberen.eu
- Starting date:
- Year: 2009 Length in months: 36
- Il moderno imprenditore agricolo
-
- Funding body:
- Fondazione COIN - Fondazione Ca' Foscari
- Type:
- Altri finanziamenti per progetti di ricerca
- Role in the project:
- PT
- Starting date:
- Year: 2011 Length in months: 18
- Other members of the research group:
-
Vladi FINOTTO
Christine MAURACHER
Publication highlights
Bonazzi, M., Cancellieri, G., Casarin, F. Omnivorous cultural consumption and the co-creation of cultural products: Interactive versus participatory art in JOURNAL OF CONSUMER CULTURE, vol. 24, pp. 24-44 (ISSN 1741-2900)
DOI 2023,
Journal Article - ARCA card: 10278/5021462
Casarin Francesco; Giannasi Matteo The return of reality: contemporary marketing beyond postmodernist antirealism in MICRO & MACRO MARKETING, vol. 2/2023, pp. 367-392 (ISSN 1121-4228)
DOI 2023,
Journal Article - ARCA card: 10278/5028380
Matteo Giannasi; Francesco Casarin Philosophy of Marketing. The New Realist Approach , Abingdon, Oxon, Routledge- Taylor & Francis, vol. 1, pp. 1-266 (ISBN 9781032072333)
2022,
Scientific monograph or treatise - ARCA card: 10278/3749823
Francesco Zanibellato, Umberto Rosin, Francesco Casarin How the Attributes of a Museum Experience Influence Electronic Word-of-Mouth Valence: an Analysis of Online Museum Reviews in INTERNATIONAL JOURNAL OF ARTS MANAGEMENT, vol. vol 21, pp. 76-90 (ISSN 1480-8986)
2018,
Journal Article - ARCA card: 10278/3707804
Basso, Antonella; Casarin, Francesco; Funari, Stefania How well is the museum performing? A joint use of DEA and BSC to measure the performance of museums in OMEGA, vol. 81, pp. 67-84 (ISSN 0305-0483)
DOI - URL correlato 2018,
Journal Article - ARCA card: 10278/3691804
List of publications
Curriculum vitae
Concise CV - English version
Born in Venice.
Academic Career:
November 2006 - current: Full Professor of Marketing, Department of Management, Ca’ Foscari University of Venice (Italy)
June 2005: winner of the competition for the Marketing Chair for the disciplinary group SECS-P/08 Economics and Business Management announced by the University of Verona (Italy)
November 2002 – October 2006: Associate Professor for the disciplinary group SECS-P/08 Economics and Business Management, Ca’ Foscari University of Venice (Italy)
November 1999 – October 2002: Associate Professor for the disciplinary group SECS-P/08 Economics and Business Management, University of Padua (Italy)
November 1991 – October 1999: Researcher for the disciplinary group SECS-P/08 Economics and Business Management, Ca’ Foscari University of Venice (Italy)
Teaching activities (current):
- Professor of Marketing, Department of Management, Ca’ Foscari University of Venice
- Professor of Advanced Marketing for Arts & Culture, Department of Management, Ca’ Foscari University of Venice
- Professor of International Marketing, Department of Management, Ca’ Foscari University of Venice
- Professor of Retail & Channel Management, Department of Management, Ca’ Foscari University of Venice
Membership:
- Member of the Scientific Committee of The International Association of Arts and Cultural Management (AIMAC) (2022 - current)
- Member of the International Association of Arts and Cultural Management (AIMAC) (2015 - current)
- Member of the Managerial Board of the Società Italiana di Marketing (SIM) (2012 - 2018)
- Member of the Società Italiana di Marketing (SIM) (2005-current)
- Member of Accademia Italiana di Economia Aziendale (AIDEA) (current)
- Member of European Marketing Academy (EMAC) (1996-1999, 2005)
- Member of the Managerial Board of the European research group Consumer Behaviour Erasmus Network (COBEREN) (2009-current)
- Member of the Management of Arts and Culture Laboratory (maclab), Department of Management, Ca’ Foscari University of Venice (2009-current)
Academic and institutional activities:
- Member of the Scientific Committee of The International Association of Arts and Cultural Management (AIMAC), the largest international network of researchers in arts and cultural management (2022 - current).
- Director of the Management of Arts and Culture Laboratory (maclab) (April 2021 - current)
- Member of the Board of Professors for the Masters’ programme “Marketing Management”, Ca’ Foscari University of Venice (2025 - current)
- Member of the Board of Professors for the Masters’ programme “Innovation and Management for Culture and Creativity”, Ca’ Foscari University of Venice (2025 - current)
- Dean of the Board of Professors for the Masters’ programme “Economics and Management of Arts and Cultural Activities”, Ca’ Foscari University of Venice (October 2017 – September 2020)
- Vice-Dean of the School of Production and Conservation of Cultural Heritage, Ca’ Foscari (2015-2017)
- Chair of Organizing Committee, AIMAC International Conference, Venice 23-26 June 2019
- Member of the Scientific Committee of the Accademia Italiana di Economia Aziendale AIDEA National Congress (2015)
- Member of Scientific Committee of Ca’ Foscari EXPO 2015
- Dean of the Board of Professors for the Masters’ programme “Marketing & Comunicazione”, Ca’ Foscari University of Venice (November 2009 – September 2014)
- Appointed External Examiner at Oxford Brookes University (United Kingdom) (May 2009 – March 2014).
- Co-editor of “Mercati & Competitività”, the official academic Journal of the Italian Marketing Society (2009 - 2015).
- Director of the International Masters’ programme in “Management of Cultural and Artistic Activities” Ca’Foscari-ESCP Europe (specialized masters’ programme after BAC + 5) (2007 - 2017; 2023- current). Scientific Director (2018 - 2022).
- Member of the Scientific Committee of the MS Arts and Cultural Management of the Burgundy School of Business (September 2017 – current)
- Member of the Scientific Committee of the European Master in Business Studies, Université de la Savoie – Annecy (France) (2009 - 2018).
- Module leader of the course “Tourism Marketing”, CISET Masters’ programme in Tourism Economics & Management (1993 - current).
- Teacher in courses of Inter-Universities Doctoral School in History of Arts (PhD)
- Member of the Organizing Committee of the International Congress Venice-Paris “Marketing Trends” (2000-2008).
- Member of the Scientific Committee of the International Congress Venice-Paris “Marketing Trends” (2000-2010).
- Member of the Board of Professors for the Degree programme Economia Aziendale – Economics and Management, Ca’ Foscari University of Venice (2008 - 2015).
- Participant to the Scientific Committee of PhD Business Economics and Management Program, Ca’ Foscari University of Venice (2004-2006).
- Participant to the Scientific Committee of PhD Business Economics and Management Program, University of Udine (Italy) (2000-2003).
- Teacher in the courses of PhD Business Economics and Management Program, University of Padua (2000-2003)
- Teacher in the ESCP-EAP European School of Management, then ESCP Europe, courses (since 1996).
- Participation to national research programs on Tourism System, CNR: Strategic project on “Tourism and Economic Development”.
- Member of the Managerial Board of the COBEREN (Consumer Behaviour Erasmus Network), ref. N. 156089-LLP-1-2009-1-ES-ERASMUS-ENWA, Lifelong Learning Programme supported by EU (October 2009 - December 2012).
- Elected as chief member for the Venice office of Accademia Italiana di Economia Aziendale AIDEA (April 2011 – November 2016).
Research interests:
Marketing perspectives and the philosophical current of the New Realism
The theoretical evolution of marketing guidelines: the Contemporary Marketing Practices approach
The marketing of cultural products
Communication of cultural products
The behavior of use of cultural products
Marketing networks
The specificities of marketing applied to the players operating in the tourism system, with particular reference to the sectors of hospitality products, organized trips, tourist attractions
Marketing and demographics: the issues of senior demand
The analysis of the relationship between marketing and new information technologies
The evolution of forms of distribution in the context of European trade.
His research activity concerns mainly services marketing theory, some applications of marketing to cultural products and tourism products, retail marketing. Now he focuses on Arts & Culture Marketing and Communication, Tourism Marketing, Contemporary Marketing Practices, Retail Marketing, Consumer Behaviour.
He is the author of 10 books and many international and national articles about marketing subjects.
Address
Prof. Francesco Casarin
Dipartimento di Management, San Giobbe, Cannaregio 873, 30121 Venezia, Italy
tel. +39-041-2348750
email: casarin@unive.it
Venezia, Italy, August 2025
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