PHILOSOPHICAL ISSUES IN CONTEMPORARY MANAGEMENT

Il corso intende fornire agli studenti conoscenze e strumenti teorici utili ad analizzare criticamente gli assunti epistemologici, metodologici e ontologici di alcune delle più recenti teorie economiche e in particolari delle connessioni in esse presenti tra economia, psicologia, neuroscienza e filosofia. A tal riguardo verrà affrontata una indagine storico-teoretica di alcune nozioni chiave utilizzate in economia. Si daranno inoltre alcune indicazioni riguardante un approccio filosofico al management.

Il corso intende offrire gli strumenti teoretici di base per la comprensione del lessico di alcune questioni che intervengono nell’intreccio tra economia, psicologia, neuroscienze e filosofia.

Nessun prerequisito è richiesto

Il corso si divide in quattro parti.
La prima parte è dedicata ad offrire un quadro generale delle questioni principali concernenti le teorie economiche contemporanee riguardo al comportamento degli agenti economici. Vengono prese a la Nudge theory di Thaler, l’approccio cognitivo all’economia comportamentale di Daniel Kahneman, la neuroeconomia e il neuromarketing e la teoria dell’identità nelle organizzazioni economiche di Akerlof. Si analizzeranno inoltre alcune questioni riguardanti l’utilizzo dei Big Data in economia.
La seconda parte del corso sviluppa una ricognizione della storia della relazione tra psicologia ed economia. In particolare, si espongono i caratteri principali delle teorie di Bentham, Edgeworth, Jevons, Marshall e Pareto, evidenziando lo spostamento epistemologico da una economia basata sulla sensazione ad una economia della scelta.
Nella terza parte del corso ci si concentra sulla teoria psicologica del “comportamentismo” e sulla sua applicazione all’economia. In particolare, si analizzano gli elementi teorici e le loro origini pragmatiste del comportamentismo di John Watson, la sua applicazione alla “teoria della preferenza rivelata” del consumatore di Samuelson e Little e le critiche di Amartya Sen a questa teoria.
La quarta parte del corso si concentra sulla relazione tra filosofia e management e il ruolo di una prospettiva integrata in di costruzione sociale delle identità, preferenze e scelte economiche degli individui.

Nudge Theory and Ecological Rationality:
- Mongin, P., Cozic, M., “Rethinking Nudges”, (HEC Paris Research Paper No. ECO/SCD-2014-1067, 2014) (pdf)
- Hansen, P. G. (2016), “The Definition of Nudge and Libertarian Paternalism: Does the Hand Fit the Glove?”, European Journal of Risk Regulation, Vol. 7, Issue 1, pp. 155-174 (pdf)
- Gigerenzer, G. (2015), “On the Supposed Evidence for Libertarian Paternalism”, in Review of Philosophy and Psychology 6, pp. 361-383. (pdf)
- Sunstein, C.R. (2015), “Nudges, Agency, and Abstraction: A Reply to Critics”, in Review of Philosophy and Psychology 6, pp. 511-529. (pdf)

Behavioral Economics:
- Tversky, A., Kahneman, D. (1981). “The Framing of Decisions and the Psychology of Choice”, Science, New Series, Vol. 211, No. 4481. (Jan. 30, 1981), 453-458. (pdf)
- Kahneman D.E., Wakker, P., Sarin, R. (1997), “Back to Bentham? Exploration of Experienced Utility”. Quarterly Journal of Economics 112, 375-405. (pdf)
- Mullainathan, S., Thaler, R. H. (2000) “Behavioral Economics” (Working Paper 7948), National Bureau of Economic Research, Cambridge MA, October 2000 (pdf)
- Rubinstein, A. (2006). “Discussion of ‘Behavioral Economics’” (pdf).

Neuroeconomics and Neuromarketing:
- Fumagalli, F. (2016). “Five theses on neuroeconomics”. Journal of Economic Methodology, 23, 1, 77-96 (pdf)
- Morin, C. (2011), “Neuromarketing: The New Science of Consumer Behavior”, in Society, Volume 48, Issue 2, pp. 131-135. (pdf)
- Breiter, H.C. et al. (2015). “Redefining neuromarketing as an integrated science of influence”, in Frontiers in Human Neuroscience, Volume 8, Article 1073. (pdf)
- Baggio, G. (2016), “Sympathy and Empathy: G. H. Mead and the Pragmatist Basis of (Neuro)economics”, in R. Madzia, M. Jung (eds.), Pragmatism and Embodied Cognitive Science: From Bodily Interaction to Symbolic Articulation, de Gruyter GmbH, Berlin/Boston, pp. 185-210 (pdf).

Big Data:
- Pence, H.E. (2015), “What Is Big Data and Why Is It Important?”, in J. Educational Technology Systems, Vol. 43(2), pp. 159-171 (pdf).
- Baretçu, M.T. (2017), “Big Data Analytics for Marketing Revolution”, in Journal of Media Critiques [JMC], Vol.3, pp. 163-171 (pdf).
- Martin, K.E. (2015), “Ethical Issues in the Big Data Industry”, in MIS Quarterly Executive, 14, 2, pp. 67-85 (pdf).
- Someh, I.A., Breidbach, C.F., Davern, M., Shanks, G. (2016), “Ethical Implications of Big Data Analytics, Twenty-Fourth European Conference on Information Systems (ECIS), İstanbul, Turkey (pdf).

Identity Economics:
- Akerlof, G.A., Kranton, R.E. (2000). “Economics and Identity”. The Quarterly Journal of Economics CXV/2000/3, 715-753. (pdf)

Economics and Psychology:
- Bruni, L and Sugden, R. (2007). “The Road Not Taken: How Psychology Was Removed From Economics, and How It Might Be Brought Back”. The Economic Journal, 117, 146-173. (pdf)
- Watson, J. (1913). “Psychology as the Behaviorist views it”. Psychological Review 2/20, pp. 158-177. (pdf)
- Samuelson P.A. (1948). “Consumption Theory in Terms of Revealed Preference”. Economica, New Series, 15 (60), 243-253. (pdf)
- Sen A. (1973). “Behaviour and the Concept of Preference”, Economica, New Series, 40 (59), 241-259. (pdf)

Philosophy of Management:
-Hellmann, K-U. (2010), The Ethical Consequences of Brand Management: A System-theoretical Approach, in Peter Koslowski (ed.), Elements of a Philosophy of Management and Organization, Springer, pp. 165-180. (pdf)
-Koslowski, P. (2010), The Philosophy of Management: Philosophy as a Challenge to Business, Management as a Challenge to Philosophy, in Peter Koslowski (ed.), Elements of a Philosophy of Management and Organization, Springer, pp. 3-18. (pdf)

Colloquio orale di verifica dei contenuti acquisiti

Lezioni frontali e apprendimento cooperativo

Inglese

N.B. Gli studenti che non possono frequentare il corso, sono tenuti a selezionare e studiare tre testi dalla lista seguente:

Nudge Theory and Ecological Rationality:
- Mata, R., Pachur, T., von Helversen, B., Hertwig, R., Rieskamp, J., Schooler, L. (2012), “Ecological rationality: a framework for understanding and aiding the aging decision maker”, in Frontiers in Neuroscience, Volume 6. (Available in pdf)
- Smith, D. V. & Delgado, M.R. (2015), “Social nudges: utility conferred from others”, in Nature Neuroscience, Vol. 18, pp. 791-792.
- Felsen G. & Reiner, P.B. (2015), “What can Neuroscience Contribute to the Debate Over Nudging?”, in Review of Philosophy and Psychology 6, pp. 469-479. (Avaible in pdf)
- Sugden, R. (2017). “Do people really want to be nudged towards healthy lifestyles?”. In Int. Rev. Econ., 64, pp. 113-123. (pdf)
- Sugden, R. (2018). “‘Better off, as judged by themselves’: a reply to Cass Sunstein”. In Int. Rev. Econ., 65, pp. 9-13. (pdf)
- Sunstein, C.R. (2018). “‘Better off, as judged by themselves’: a comment on evaluating nudges”. In Int. Rev. Econ., 65, pp. 1-8. (pdf)


Behavioral Economics:
- Loewenstein, G. (1999). “Experimental Economics from the Vantage-Point of Behavioural Economics”. The Economic Journal, Vol. 109, No. 453, F25-F34.
- Ariely, D. (Dis)Honesty: The Truth About Life, https://www.youtube.com/watch?v=8yJmP1Yzb5c
- Ariely, D. (2008), Predictably Irrational: The Hidden Forces That Shape Our Decisions, HarperCollins Publishers, New York.

Neuroeconomics and Neuromarketing:
- Camerer, C., Loewenstein, G. & Prelec, D. (2005). “Neuroeconomics: How Neuroscience Can Inform Economics”. Journal of Economic Literature XLIII, 9-64.
- Berns, G.S., Moore, S.E. (2012), “A neural predictor of cultural popularity”, in Journal of Consumer Psychology 22, pp. 154-160 (Available in pdf)
- Ruanguttamanun, C. (2014), “Neuromarketing: I put myself into a fmri scanner and realized that I love Louis Vuitton ads”, in Procedia-Social and Behavioral Sciences, 148 pp. 211-218
- Koelsch, S. Fritz, T., Cramon, D.Y.V., Mller, K., Friederici, A.D. (2006), “Investigating emotion with music: An fmri study”, in Human Brain Mapping, 27 (3), pp. 239-250
- Quarto, T., et al. (2017), “Interaction between DRD2 variation and sound environment on mood and emotion-related brain activity”, in Neuroscience, Volume 341, 26, pp. 9-17

Big Data:
- Puaschunder, J.M. (2017), “Nudging in The Digital Big Data Era”, in European Journal of Economics, Law and Politics, Vol.4, No.4, pp. 18-23 (Available in pdf)
- Schroeder, R. (2016), “Big data business models: Challenges and Opportunities”, in Cogent Social Sciences, 2, pp. 1-15.
- Muhammad, U.S., Zahir, M.K., Weerakkody, I.V. (2017), “Critical analysis of Big Data challenges and analytical methods”, in Journal of Business Research, Volume 70, pp. 263-286.

Economics and Psychology:
- Little, I. M. D. (1949). “A Reformulation of the Theory of Consumer’s Behaviour”. In Oxford Economic Papers 1, 90-99.
- Camerer, C. & Fehr, E. (2006). “When Does ‘Economic Man’ Dominate Social Behavior?”. Science 311, 47-52.

Philosophy of Management:
- Krijnen, C. (2010), Values and the Limits of Economic Rationality: Critical Remarks, on ‘Economic Imperialism’, in Peter Koslowski (ed.), Elements of a Philosophy of Management and Organization, Springer, pp. 111-136.

orale

Questo insegnamento tratta argomenti connessi alla macroarea "Capitale umano, salute, educazione" e concorre alla realizzazione dei relativi obiettivi ONU dell'Agenda 2030 per lo Sviluppo Sostenibile