Massimiliano NUCCIO

Position
Associate Professor
Telephone
041 234 6976
E-mail
massimiliano.nuccio@unive.it
Academic discipline
Management [ECON-07/A]
Website
https://www.unive.it/web/en/19197/people/massimiliano.nuccio(personal record)
Office
Venice School of Management
Website: https://www.unive.it/dep.management
Where: San Giobbe
Research Institute
Research Institute for Digital and Cultural Heritage
Research Institute
Research Institute for Innovation Management

Office hours

Venice San Giobbe Venice School of Management
Wednesdays h.14.30-16:30 - Venice – Economic Campus S. Giobbe C1 building – ground floor  – room 44
Reservation is required by sending an email with the subject "OFFICE HOUR" no later than Monday before the office hour and specifying the following information: 
- name and surname 
- master's / BA degree course 
- reason for meeting (clarification of course contents, thesis, etc.)
Students interested in thesis supervision are required to read carefully the instructions at the following link: thesis instructions
Please click on “Avvisi" for any possible change.

Teaching activity current year

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EMR14]
Laurea magistrale (DM270)

ECONOMICS AND BUSINESS [ETR9]
Laurea

INNOVATION AND MANAGEMENT FOR CULTURE AND CREATIVITY [EMR17]
Laurea magistrale (DM270)

INTERNATIONAL MANAGEMENT [EMR18]
Laurea magistrale (DM270)

MANAGEMENT [R357]
Corso di Dottorato (D.M.226/2021)

Teaching activity previous years

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EM14]
Laurea magistrale (DM270)

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EMR14]
Laurea magistrale (DM270)

INNOVATION AND MANAGEMENT FOR CULTURE AND CREATIVITY [EMR17]
Laurea magistrale (DM270)

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

MANAGEMENT [R357]
Corso di Dottorato (D.M.226/2021)

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EM14]
Laurea magistrale (DM270)

ECONOMIA AZIENDALE [ET11]
Laurea

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

MANAGEMENT [R257]
Corso di Dottorato (D.M.45)

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EM14]
Laurea magistrale (DM270)

ECONOMIA E GESTIONE DELLE AZIENDE [EM6]
Laurea magistrale (DM270)

MANAGEMENT E SOSTENIBILITÀ [EM60]
Laurea magistrale (DM270)

ECONOMIA AZIENDALE [ET11]
Laurea

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EM14]
Laurea magistrale (DM270)

ECONOMIA E GESTIONE DELLE AZIENDE [EM6]
Laurea magistrale (DM270)

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

DATA ANALYTICS FOR BUSINESS AND SOCIETY [EM14]
Laurea magistrale (DM270)

DIGITAL MANAGEMENT [ET7]
Laurea

CONSERVAZIONE E GESTIONE DEI BENI E DELLE ATTIVITÀ CULTURALI [FT1]
Laurea

Activities and research skills

Academic discipline
Economia e gestione delle imprese [ECON-07/A]
Geographic areas in which the research experience mainly applies
Internazionale: Europa
Known languages
English (scritto: avanzato parlato: avanzato)
Main departmental research areas and fields
Area: Azienda Linea: Not-for-profit - politiche e gestione
Area: Economia Linea: Sistema economico - modelli e metodi
Area: Economia Linea: Sistema economico - risorse e strumenti
Area: Statistica
Digital Transformation
Description:
Analisi dei processi di trasformazione digitale di imprese e istituzioni
Keywords:
Knowledge economy, Technology, Management studies
Industrie Creative e Culturali
Description:
Economia e management della cultura
Keywords:
Arts management, Urban economics, District innovation
Trasformazione digitale dei musei
SSD:
SECS-P/08
Other members of the research group:
Elena BELLIO
Francesco CASARIN
24729_001473 “INDICE – INnovazioni Digitali per le Imprese Culturali e creativE”,
Funding body:
PR Veneto FESR 2021-2027 Azione 1.1.1 Sub A. DGR 729 del 26/06/2024
Type:
LR 1/2008 - Patrimonio storico artistico veneto nel Mediterraneo
Role in the project:
LD
Starting date:
Year: 2025 Length in months: 24
Other members of the research group:
Francesco CASARIN
Data Driven Innovation. Measuring its Effects on Industries, Firms, and Business Models
Funding body:
MUR
Type:
PRIN
Role in the project:
NS
Starting date:
Year: 2022 Length in months: 24
Other members of the research group:
Lisa CROSATO
SoMe4Dem. Social Media for democracy - understanding the causal mechanism of digital citizenship
Funding body:
Unione europea
Type:
HorizonEurope - European Partnership co-founded
Role in the project:
PT
Starting date:
Year: 2025 Length in months: 12
Other members of the research group:
Caterina CRUCIANI
Gloria GARDENAL
Anna MORETTI

Publication highlights

Marco Guerzoni, Massimiliano Nuccio, Federico Tamagni Pre-entry knowledge base complexity and post-entry growth: evidence from Italian firms in INDUSTRIAL AND CORPORATE CHANGE, vol. 33, pp. 126-151 (ISSN 1464-3650)
DOI 2024, Journal Article - ARCA card: 10278/5025780


Massimiliano Nuccio; Sofia Mogno Mapping Digital Skills in Cultural and Creative Industries in Italy A Natural Language Processing Approach , Springer, pp. 1-134 (ISBN 978-3-031-26866-3) (ISSN 1431-1941)
2023, Scientific monograph or treatise - ARCA card: 10278/5012483


Max Nathan; Anastasios Kitsos; Diana Gutierrez Posada; Massimiliano Nuccio Creative Clusters and Creative Multipliers: Evidence from UK Cities in ECONOMIC GEOGRAPHY, vol. 99, pp. 1-24 (ISSN 0013-0095)
DOI 2023, Journal Article - ARCA card: 10278/3758546


Bertacchini Enrico; Nuccio Massimiliano; Durio Alessandra Proximity tourism and cultural amenities: Evidence from a regional museum card in TOURISM ECONOMICS, vol. 27, pp. 187-204 (ISSN 2044-0375)
DOI 2021, Journal Article - ARCA card: 10278/3722482


Marco Guerzoni; Consuelo R. Nava; Massimiliano Nuccio Start-ups survival through a crisis. Combining machine learning with econometrics to measure innovation in ECONOMICS OF INNOVATION AND NEW TECHNOLOGY, vol. 30, pp. 468-493 (ISSN 1043-8599)
DOI 2021, Journal Article - ARCA card: 10278/3726986


List of publications

Curriculum vitae

Research Interests

  • Digital transformation, Digital economy, Industry 4.0
  • Business analytics, Machine Learning and AI in economics and management
  • Cultural and Creative Industries, Festivals and Events, Cultural consumption
  • Regional studies, Urban development, Urban regeneration

Roles and Responsabilities

Qualifications & International Affiliations

  • Research Fellow, Creative Industries Policy Evidence Centre (UK) 2025-present
  • Honorary Research Fellow Birmingham Business School (UK) - 2021-2024
  • Doctorate (PhD) in Economics of Communication, IULM University Milano (ITA) - 2007               
  • MA in Museums and Galleries Management, City University London (UK) - 2003
  • BA and MSc in Business Administration, Bocconi University Milano (ITA) - 1999 

Former Research Positions

  • Research Fellow - City REDI, Birmingham Business School, University of Birmingham (2019)
  • Research Coordinator - Despina Big Data Lab, University of Torino (2015-2018)
  • Marie Curie Fellow - University of Torino (2014-2016)
  • Visiting Full Professor in Culture and Regional Development - Leuphana Universität Lüneburg (2011-2013)
  • Research Fellow - ASK Research Center - Bocconi University Milano (2008-2011)
  • Post-Doc Fellow - University of Verona (2007-2009)

Taught modules in other universities 

  • Visiting Professor in Cities and Cultural Production (2024/25) -Venice International University (VIU)
  • Visiting Professor in AI for Creativity and Innovation (2025/26) -Venice International University (VIU)
  • Advanced Economics and Management of Arts - Università Cattolica di Milano (2023/24/25)
  • Economics, management and policy of data - LLM in Law of Internet Technology - Università Bocconi Milano (since 2020/21)
  • Business Analytics - Master degree SEED - Università degli Studi di Torino (2019/20)
  • Knowledge Innovation and Global Business - Bachelor in Management - Birmingham Business School (2019/20)
  • Organizational Theory for the Arts - Leuphana Universität Lüneburg (Ger)
  • Digital Economy and New Business Models - Master in Data Science for Business intelligence - University of Torino
  • CRM and Consumer Behaviour - Master in Risk Management for banking and insurance - University of Torino
  • Smart Cities and Internet of Things - MADAS - Collegio Carlo Alberto Torino
  • Social and Economic Impact of the Arts - MAMA Master in Arts Management and Administration - SDA Bocconi Milano
  • Economics and Management of cultural industries - Master degree in Design - Università degli Studi di San Marino

Education Management

  • Delagate for Communication (2020-2023) Department of Management - Ca'Foscari University of Venice
  • Program Leader (2018/19) Master in Data Science for Business Intelligence - University of Torino
  • Program Leader (2017/18/19) Master in Risk Management of Insurance and Brokerage - University of Torino
  • Program Leader (2018/19) Course in Econometrics and Data Science for Business Analytics - Intesa San Paolo Academy
  • Deputy Director (2016/17/18) MADAS Master in Data Science for Complex Economic Systems - Collegio Carlo Alberto Torino