Andreas HINTERHUBER

Qualifica
Professore Associato
Telefono
041 234 6975 / 041 234 6678
E-mail
andreas.hinterhuber@unive.it
SSD
ECONOMIA E GESTIONE DELLE IMPRESE [SECS-P/08]
Sito web
www.unive.it/persone/andreas.hinterhuber (scheda personale)
Struttura
Dipartimento di Management
Sito web struttura: https://www.unive.it/management
Sede: San Giobbe
Struttura
Centro Interdipartimentale "Scuola Interdipartimentale in Economia, Lingue e Imprenditorialità per gli Scambi Internazionali"
Sito web struttura: https://www.unive.it/selisi
Sede: Treviso - Palazzo San Paolo

Pubblicazioni

Anno Tipologia Pubblicazione
Anno Tipologia Pubblicazione
In corso di stampa Articolo su rivista Hinterhuber, Andreas What every manager should know about pricing in JOURNAL OF BUSINESS STRATEGY, vol. 45, pp. 1-14 (ISSN 0275-6668)
DOI - Scheda ARCA: 10278/5046046
2024 Articolo su rivista Khan, Owais; Hinterhuber, Andreas Antecedents and Consequences of Procurement Managers’ Willingness to Pay for Sustainability: A Multi-Level Perspective in INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, vol. 44, pp. 1-41 (ISSN 0144-3577)
DOI - Scheda ARCA: 10278/5046045
2024 Articolo su rivista Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand; Hinterhuber, Andreas; Alnes, Per Kristian Managing structural constraints in recreational alpine skiing: a choice modelling approach in MANAGING SPORT AND LEISURE, vol. 29, pp. 340-353 (ISSN 2375-0480)
DOI - Scheda ARCA: 10278/3749206
2024 Articolo su rivista Malasevska, I; Hinterhuber, A; Haugom, E; Lien, GD; Alnes, PK Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience in SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM, vol. 24, pp. 1-25 (ISSN 1502-2250)
DOI - Scheda ARCA: 10278/5046047
2024 Articolo su rivista Khan, Owais; Varaksina, Nina; Hinterhuber, Andreas The influence of cultural differences on consumers’ willingness to pay more for sustainable fashion in JOURNAL OF CLEANER PRODUCTION, vol. 442 (ISSN 0959-6526)
DOI - URL correlato - Scheda ARCA: 10278/5048085
2024 Abstract in Atti di convegno Andreas Hinterhuber; Owais Khan Antecedents and consequences of unethical sales behavior , Sales Management and OFR, American Marketing Association, vol. 35, pp. 868-869, Convegno: 2024 AMA Winter Academic Conference, 23/02/2024 (ISBN 978-0-87757-018-9)
- URL correlato - Scheda ARCA: 10278/5051982
2024 Abstract in Atti di convegno Owais Khan; Andreas Hinterhuber The role of willingness to pay for sustainable procurement in improving organizational performance , Sustainability, Social Responsibility, and Social Justice, American Marketing Association, vol. 35, pp. 1203-1204, Convegno: 2024 AMA Winter Academic Conference, 23/02/2024 (ISBN 978-0-87757-018-9)
- URL correlato - Scheda ARCA: 10278/5051981
2023 Articolo su rivista Torresan, Stefano; Hinterhuber, Andreas Continuous learning at work: the power of gamification in MANAGEMENT DECISION, vol. 61, pp. 386-412 (ISSN 0025-1747)
DOI - Scheda ARCA: 10278/5046048
2023 Articolo su rivista Hinterhuber, Andreas; Viberti, Sara Pricing practices of football and basketball clubs in Italy in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 22, pp. 201-206 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3740803
2023 Articolo su rivista Banciu, Mihai; Hinterhuber, Andreas; Ødegaard, Fredrik Revenue management in sports, live entertainment and arts in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 22, pp. 185-187 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/5021607
2023 Articolo su libro Liozu, Stephan; Hinterhuber, Andreas Introduction , Digital Pricing Strategy: Capturing Value from Digital Innovations, Milton Park, Routledge (ISBN 9781032127729)
- Scheda ARCA: 10278/5011384
2023 Articolo su libro Hinterhuber, Andreas SaaS Pricing: From Subscriptions to Usage-Based Pricing Models , Digital Pricing Strategy: Capturing Value from Digital Innovations, Milton Park, Routledge, pp. 71-82 (ISBN 9781032127729)
DOI - Scheda ARCA: 10278/5010964
2023 Abstract in Atti di convegno Hinterhuber, Andreas The Sales Manager as Entrepreneur – Are You Sure? , Academy of Management Proceedings, Academy of Management, vol. 2023, Convegno: Academy of Management 83rd AOM Meeting, 6-8 August (ISSN 0065-0668)
DOI - Scheda ARCA: 10278/5046080
2023 Curatela (a cura di) Liozu, Stephan; Hinterhuber, Andreas Digital Pricing Strategy: Capturing Value from Digital Innovations , Milton Park, Routledge, pp. 1-311 (ISBN 9781032127729)
DOI - Scheda ARCA: 10278/5010963
2022 Monografia o trattato scientifico Tiziano VESCOVI, Andreas Hinterhuber, Anilkumar Dave, Rosana Fabbiani, Francesca Hansstein, Beverly Wagner, Juliette Wilson, Enav Friedman, Merav Weiss-Sidi, Vera Costantini Cross-Cultural marketing: European Perspectives , Edward Elgar (ISBN 978-180088-974-3)
- Scheda ARCA: 10278/3752626
2022 Articolo su rivista Hinterhuber, Andreas Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles in BUSINESS HORIZONS, vol. 65, pp. 261-265 (ISSN 0007-6813)
DOI - Scheda ARCA: 10278/3739745
2022 Articolo su rivista Liozu S.M.; Hinterhuber A. Pricing and CEOs: why top executives need to get involved in JOURNAL OF BUSINESS STRATEGY, vol. 43, pp. 283-290 (ISSN 0275-6668)
DOI - Scheda ARCA: 10278/3743339
2022 Articolo su rivista Liozu, Stephan; Hinterhuber, Andreas Pricing as a driver of profitable growth: An agenda for CEOs and senior executives in BUSINESS HORIZONS, vol. 65, pp. 457-467 (ISSN 0007-6813)
DOI - Scheda ARCA: 10278/3740535
2022 Articolo su libro Hinterhuber, Andreas; Heutger, Matthias Interview: Implementing value quantifcation in B2B , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 193-198 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010884
2022 Articolo su libro Hinterhuber, Andreas; Snelgrove, Todd C.; Quancard, Bernard L. Interview: Nurturing value quantification capabilities in strategic account managers , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 48-55 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010881
2022 Articolo su libro Hinterhuber, Andreas; Russell, Robert Interview: Processes and capabilities for value quantifiction , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 26-37 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010880
2022 Articolo su libro Hinterhuber, Andreas; Kemps, Pascal Interview: The ring of truth – value quantification in B2B services , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 199-214 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010885
2022 Articolo su libro Hinterhuber, Andreas; Snelgrove, Todd Introduction: quantifying and documenting value in business markets , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 3-13 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010870
2022 Articolo su libro Hinterhuber, Andreas Value quantification – processes and best practices to document and quantify value in B2B , Value First, Then Price: Building Value-Based Pricing Strategies, Milton Park, Routledge, pp. 67-80 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010882
2022 Articolo in Atti di convegno Andreas Hinterhuber; Iveta Malasevska; Erik Haugom; Gudbrand Lien; Per Kristian Alnes Sustainable Consumption of Services: Willingness-to-Pay for Sustainable Alpine Skiing Experience , Creating a better world together, Academy of Management, Convegno: 82nd Annual Meeting of the Academy of Management, 5-9 August
- Scheda ARCA: 10278/3762149
2022 Abstract in Atti di convegno Andreas Hinterhuber; Iveta Malasevska; Erik Haugom; Per Kristian Alnes Sustainable Consumption of Services: Willingness-to-Pay for Sustainable Alpine Skiing Experience , 39th Ebes Conference, Eurasia Business and Economic Society (EBES), Convegno: 39th EBES Conference, 6-8 April 2022
- Scheda ARCA: 10278/3754949
2022 Abstract in Atti di convegno Iveta Malasevska; Andreas Hinterhuber; Erik Haugom; Gudbrand Lien; Per-Kristian Alnes Sustainable consumption of services: Willingness-to pay for sustainable alpine skiing experience , Greening, Digitizing and Redefining Aims in an Uncertain and Finite World, Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK), Convegno: 16th Academy of Innovation, Entrepreneurship, and Knowledge Conference, 28-30 June
- Scheda ARCA: 10278/3762150
2022 Abstract in Atti di convegno Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Mydland, Orjan ; Alnes, Per-Kristian; Lien, Gudbrand Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience , 2022, American Marketing Association, Convegno: AMA Summer Academic Conference
- Scheda ARCA: 10278/3758300
2022 Curatela (a cura di) Hinterhuber, Andreas; Snelgrove, Todd Value First, Then Price: Building Value-Based Pricing Strategies , Milton Park, Routledge, pp. 1-288 (ISBN 9781032012124)
DOI - Scheda ARCA: 10278/5010869
2021 Articolo su rivista Liozu S.M.; Feurer S.; Hinterhuber A.; Woodside A. Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 20, pp. 420-435 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3739747
2021 Articolo su rivista Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan New product pricing in business markets: The role of psychological traits in JOURNAL OF BUSINESS RESEARCH, vol. 133, pp. 231-241 (ISSN 0148-2963)
DOI - Scheda ARCA: 10278/3739976
2021 Articolo su rivista Liozu S.M.; Hinterhuber A. Special issue editorial: “Organizing for pricing excellence” in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 20, pp. 387-389 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3739748
2021 Articolo su rivista Hinterhuber A.; Snelgrove T.C.; Stensson B.-I. Value first, then price: the new paradigm of B2B buying and selling in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 20, pp. 403-409 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3739746
2021 Articolo su libro Hinterhuber A.; Liozu S.M. Digital transformation and the role of customer-centric innovation: Interview with the chief value officer, Thales , Managing Digital Transformation: Understanding the Strategic Process, Milton Park, UK, Taylor and Francis Inc., pp. 186-191 (ISBN 978-100300863-7)
- Scheda ARCA: 10278/3754981
2021 Articolo su libro Pieretto E.; Hinterhuber A. Digital transformation of manufacturing firms: Opportunities and challenges for SMEs , Managing Digital Transformation: Understanding the Strategic Process, Milton Park, UK, Taylor and Francis Inc., pp. 211-239 (ISBN 978-100300863-7)
- Scheda ARCA: 10278/3754982
2021 Articolo su libro Hinterhuber A.; Nilles M. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel in Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato, Managing Digital Transformation: Understanding the Strategic Process, Milton Park, UK, Taylor and Francis Inc., pp. 120-126 (ISBN 978-100300863-7)
- Scheda ARCA: 10278/3754979
2021 Articolo su libro Hinterhuber Andreas, Vescovi Tiziano, Checchinato Francesca Digital transformation: an overview , Managing Digital Transformation. Understanding the Strategic Process, Milton Park, UK, Routledge, pp. 3-10 (ISBN 9780367441975)
- Scheda ARCA: 10278/3740682
2021 Articolo su libro Hinterhuber A.; Hellwig J. Internal start-ups as a driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess , Managing Digital Transformation: Understanding the Strategic Process, Taylor and Francis Inc., pp. 156-161 (ISBN 978-100300863-7)
- Scheda ARCA: 10278/3754980
2021 Articolo su libro Checchinato Francesca, Hinterhuber Andreas , Vescovi Tiziano Our roadmap to digital transformation , Managing Digital Transformation: Understanding the Strategic Process, Routledge, pp. 273-277 (ISBN 978-100300863-7; 978-036744268-2)
- Scheda ARCA: 10278/3741619
2021 Articolo su libro Hinterhuber A.; Stroh S. The three pillars of digital transformation: Improving the core, building new business models, and developing digital capabilities , Managing Digital Transformation: Understanding the Strategic Process, Milton Park, UK, Taylor and Francis Inc., pp. 67-72 (ISBN 978-100300863-7)
- Scheda ARCA: 10278/3754978
2021 Curatela (a cura di) Hinterhuber Andreas, Vescovi Tiziano, Checchinato Francesca Managing Digital Transformation: Understanding the Strategic Process , Milton Park, UK, Routledge, pp. 1-282 (ISBN 9780367441975)
- Scheda ARCA: 10278/3740874
2020 Articolo su rivista Malasevska, Iveta; Haugom, Erik; Hinterhuber, Andreas; Lien, Gudbrand; Mydland, Ørjan Dynamic pricing assuming demand shifting: the alpine skiing industry in JOURNAL OF TRAVEL & TOURISM MARKETING, vol. 37, pp. 785-803 (ISSN 1054-8408)
DOI - Scheda ARCA: 10278/3733556
2020 Articolo su rivista Hinterhuber, Andreas; Snelgrove, Todd C. The Present and Future of Value Quantification in JOURNAL OF CREATING VALUE, vol. 6, pp. 295-303 (ISSN 2394-9643)
DOI - Scheda ARCA: 10278/3733562
2020 Articolo su libro Hinterhuber, Andreas Implementing pricing strategies: The frameworks to drive profits by pricing actions , Pricing Strategy Implementation Translating Pricing Strategy into Results, ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 11-21 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715861
2020 Articolo su libro Hinterhuber, Andreas; Liozu, Stephan Introduction: Implementing pricing strategies , Pricing Strategy Implementation Translating Pricing Strategy into Results, ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 3-8 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715860
2020 Articolo su libro Hinterhuber, Andreas Pricing large deals: Insights into capabilities and tools that help to win large deals profitably , Pricing Strategy Implementation Translating Pricing Strategy into Results, ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 103-110 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715866
2020 Articolo su libro Hinterhuber, Andreas; Cespedes, Frank The role of the sales force in pricing strategy implementation , Pricing Strategy Implementation Translating Pricing Strategy into Results, ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 37-44 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715862
2020 Articolo su libro Hinterhuber, Andreas; Quancard, Bernard The strategic account manager as ecosystem captain: Driving profits via pricing , Pricing Strategy Implementation Translating Pricing Strategy into Results, ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 45-54 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715865
2020 Curatela (a cura di) Hinterhuber, Andreas; Liozu, Stephan Pricing Strategy Implementation: Translating Pricing Strategy into Results , ‎Milton Park‎ (UK), Taylor and Francis Inc., pp. 1-162 (ISBN 978-1-138-33217-1)
- Scheda ARCA: 10278/3715859
2019 Articolo su rivista Hinterhuber, Andreas; Quancard, Bernard Farewell to the pricing manager: new ecosystem captains drive profits via pricing in JOURNAL OF BUSINESS STRATEGY, vol. 40, pp. 18-27 (ISSN 0275-6668)
DOI - Scheda ARCA: 10278/3715858
2019 Recensione in rivista Hinterhuber, Andreas Robert L. Phillips: Pricing credit products in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 18, pp. 483-484 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3720094
2018 Articolo su rivista Hinterhuber, A. ; Pollono, E. ; Shafer, M. Elevating the cost of doing nothing: An interview with Mark Shafer in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 17, pp. 3-10 (ISSN 1476-6930)
DOI - URL correlato - Scheda ARCA: 10278/3703681
2018 Articolo su rivista Hinterhuber, Andreas Implementing pricing strategies in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 17, pp. 1-2 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3703787
2018 Articolo su rivista Hinterhuber, A. ; Liozu, S.M. Thoughts: premium pricing in B2C and B2B in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 17, pp. 301-305 (ISSN 1476-6930)
DOI - URL correlato - Scheda ARCA: 10278/3703665
2017 Articolo su rivista Hinterhuber, Andreas; Liozu, Stephan M. The micro-foundations of pricing in JOURNAL OF BUSINESS RESEARCH, vol. 76, pp. 159-162 (ISSN 0148-2963)
DOI - Scheda ARCA: 10278/3703789
2017 Articolo su rivista Hinterhuber, A. Value quantification capabilities in industrial markets in JOURNAL OF BUSINESS RESEARCH, vol. 76, pp. 163-178 (ISSN 0148-2963)
DOI - URL correlato - Scheda ARCA: 10278/3703664
2017 Recensione in rivista Hinterhuber, Andreas The strategy and tactics of pricing: A guide to growing more profitably (6e) in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 16, pp. 640-643 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3703838
2017 Articolo su libro Hinterhuber, Andreas; Liozu, Stephan Innovation in pricing: Introduction in Hinterhuber, Andreas; Liozu, Stephan, Innovation in Pricing: Contemporary Theories and Best Practices, Second Edition, ‎Milton Park‎, Taylor and Francis Inc., pp. 3-10 (ISBN 9781315184845)
DOI - Scheda ARCA: 10278/3703795
2017 Articolo su libro Hinterhuber, Andreas; Snelgrove, Todd Interview: How a vice president of value can drive profits in B2B , Innovation in Pricing: Contemporary Theories and Best Practices, Second Edition, ‎Milton Park‎, Taylor and Francis Inc., pp. 123-136 (ISBN 9781315184845)
DOI - Scheda ARCA: 10278/3703785
2017 Articolo su libro Hinterhuber, Andreas; Liozu, Stephan Is innovation in pricing your next source of competitive advantage? , Innovation in Pricing: Contemporary Theories and Best Practices, Second Edition, ‎Milton Park‎, Taylor and Francis Inc., pp. 11-28 (ISBN 9781315184845)
DOI - Scheda ARCA: 10278/3703722
2017 Curatela (a cura di) Hinterhuber, A.; Liozu, S.M. Innovation in pricing: Contemporary theories and best practices, second edition , ‎Milton Park‎, Taylor and Francis Inc., pp. 1-406 (ISBN 978-135173236-9)
DOI - URL correlato - Scheda ARCA: 10278/3703702
2016 Articolo su rivista Hinterhuber, A. The six pricing myths that kill profits in BUSINESS HORIZONS, vol. 59, pp. 71-83 (ISSN 0007-6813)
DOI - URL correlato - Scheda ARCA: 10278/3703602
2016 Articolo su libro Hinterhuber, Andreas*; Heutger, Matthias Interview: Implementing value quantification in B2B , Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis, pp. 153-159 (ISBN 9781138101623)
DOI - URL correlato - Scheda ARCA: 10278/3703832
2016 Articolo su libro Hinterhuber, Andreas*; Snelgrove, Todd C.; Quancard, Bernard L. Interview: Nurturing value quantification capabilities in strategic account managers , Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis, pp. 39-48 (ISBN 9781138101623)
DOI - URL correlato - Scheda ARCA: 10278/3703826
2016 Articolo su libro Hinterhuber, Andreas*; Russell, Robert Interview: Processes and capabilities for value quantification , Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis, pp. 15-27 (ISBN 9781138101623)
DOI - URL correlato - Scheda ARCA: 10278/3703828
2016 Articolo su libro Hinterhuber, Andreas*; Kemps, Pascal Interview: The ring of truth-Value quantification in B2B services , Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis, pp. 161-177 (ISBN 9781138101623)
DOI - URL correlato - Scheda ARCA: 10278/3703830
2016 Articolo su libro Hinterhuber, Andreas*; Snelgrove, Todd C. Introduction: Quantifying and documenting value in business markets , Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis, pp. 3-11 (ISBN 9781138101623)
DOI - URL correlato - Scheda ARCA: 10278/3703842
2016 Articolo su libro Hinterhuber, A. Value quantification-Processes and best practices to document and quantify value in B2B in Hinterhuber, A., Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers, ‎Milton Park‎, Taylor and Francis Inc., pp. 61-74 (ISBN 978-131732618-2)
DOI - URL correlato - Scheda ARCA: 10278/3703690
2016 Curatela (a cura di) Hinterhuber, Andreas; Snelgrove, Todd Value first then price: Quantifying value in business to business markets from the perspective of both buyers and sellers , ‎Milton Park‎, Taylor and Francis Inc., pp. 1-224 (ISBN 9781315656816)
DOI - Scheda ARCA: 10278/3703718
2015 Articolo su rivista Hinterhuber, Andreas; Liozu, Stephan M. Behavioral and psychological aspects of b2b pricing in INDUSTRIAL MARKETING MANAGEMENT, vol. 47, pp. 4-5 (ISSN 0019-8501)
DOI - Scheda ARCA: 10278/3703797
2015 Articolo su rivista Hinterhuber, Andreas; Pollono, Evandro Il prezzo migliore in L'IMPRESA, vol. 48, pp. 71-74 (ISSN 0035-6816)
- Scheda ARCA: 10278/3704062
2015 Articolo su rivista Hinterhuber, Andreas Make value your priority in FINANCE & MANAGEMENT, vol. 236, pp. 26-28 (ISSN 1471-1818)
- Scheda ARCA: 10278/3703803
2015 Articolo su rivista Liozu, Stephan M; Hinterhuber, Andreas Measuring the profit impact of pricing & revenue management in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 14, pp. 137-139 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3703800
2015 Articolo su rivista Hinterhuber, Andreas Positioning and pricing in FINANCE & MANAGEMENT, vol. 235, pp. 28-29 (ISSN 1471-1818)
- Scheda ARCA: 10278/3703805
2015 Articolo su rivista Hinterhuber, A.; Liozu, S.M. Pricing ROI, pricing capabilities and firm performance in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 14, pp. 211-228 (ISSN 1476-6930)
DOI - URL correlato - Scheda ARCA: 10278/3703703
2015 Articolo su rivista Johansson, M.; Keränen, J. ; Hinterhuber, A. ; Liozu, S. ; Andersson, L. Value assessment and pricing capabilities-how to profit from value in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 14, pp. 178-197 (ISSN 1476-6930)
DOI - URL correlato - Scheda ARCA: 10278/3703604
2015 Articolo su rivista Hinterhuber, A. Violations of rational choice principles in pricing decisions in INDUSTRIAL MARKETING MANAGEMENT, vol. 47, pp. 65-74 (ISSN 0019-8501)
DOI - URL correlato - Scheda ARCA: 10278/3703697
2015 Recensione in rivista Hinterhuber, Andreas The Oxford handbook of pricing management in JOURNAL OF REVENUE AND PRICING MANAGEMENT, vol. 14, pp. 301-302 (ISSN 1476-6930)
DOI - Scheda ARCA: 10278/3704053
2015 Articolo su libro Liozu, S. ; Hinterhuber, A. CEO championing of pricing and firm performance in industrial firms , CEO Branding: Theory and Practice, ‎Milton Park‎, Taylor and Francis Inc., pp. 177-200 (ISBN 9781138013711)
DOI - URL correlato - Scheda ARCA: 10278/3703679
2015 Articolo su libro Hinterhuber, Andreas; Snelgrove, Todd Interview with an expert: Mr Todd Snelgrove, chief value officer, SKF , Pricing and the Sales Force, ‎Milton Park‎, Taylor and Francis Inc., pp. 24-29 (ISBN 9781315762463)
DOI - Scheda ARCA: 10278/3703802
2015 Articolo su libro Hinterhuber, Andreas*; Liozu, Stephan M. Introduction , Pricing and the Sales Force, ‎Milton Park‎, Taylor and Francis Inc., pp. 3-8 (ISBN 9781317648376)
DOI - URL correlato - Scheda ARCA: 10278/3703844
2015 Articolo su libro Hinterhuber, A. Value quantification: The next challenge for B2B selling in Hinterhuber, A., Pricing and the Sales Force, ‎Milton Park‎, Taylor and Francis Inc., pp. 11-23 (ISBN 978-131764837-6)
DOI - URL correlato - Scheda ARCA: 10278/3703700
2015 Curatela (a cura di) Hinterhuber, A.; Liozu S. Pricing and the sales force , ‎Milton Park‎, Taylor and Francis Inc., pp. 1-218 (ISBN 978-131764837-6)
DOI - Scheda ARCA: 10278/3703708